TV ad: 100% Pure New Zealand, 100% Middle Earth: Elvish Weather

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Tourism New Zealand through WhybinTBWATequila, Auckland hired an official 'Sindarin Elvish' dialect coach (she does exist) and workshopped the language with TVNZ breakfast presenter Tamati Coffey until he had it down pat.

TVNZ broadcast a Middle-earth long-range weather forecast in Elvish on the morning of the premiere. It was quickly picked up on the other side of earth by the BBC, the Daily Mail, and other news sources which broadcast it to wider global audience.