Outdoor ad: TV2: TV2 Fairy Tale Books

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TVNZ wanted to promote the second season of the television series Once Upon A Time. A show based on fairy tale characters set in the modern day. To help convey this idea of 'fantasy in the real world' Contagion, Auckland turned existing Eyelite sites into 2m high fairy tale books. The specially constructed books opened to the second chapter and included a synopsis of the season ahead. Story time now existed in malls across the country, and TV2's ratings lived happily ever after.