During television coverage of the NCAA Men’s Basketball Championship “Elite Eight,” AT&T debuted the latest iteration of its popular “It’s Not Complicated” campaign. Only this … read moretime, the advertising is of legendary proportions.
Tapping into the basketball theme, the new ads (from BBDO Atlanta and BBDO New York) star slightly bigger “kids”: basketball legends Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell. Legends of the game, these four former players know, first-hand, the value of being bigger and faster – just like AT&T’s wireless network.
The spots broke Saturday and will air for the duration of the tournament (in tandem with the current on air “It’s Not Complicated” commercials featuring a collection of wise-beyond-their-years children).
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