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The 'Must. Have. Wheat Thins!' launch ad features a man so passionate about this Spicy Buffalo Wheat Thins that he'll do anything to protect them from even the most unexpected intruders - even a yeti!
Other credits
Agency - BEING New York
Chairman & CCO – Mark Figliulo
Creative Director – Lisa Topol
Creative Director – Samira Ansari
Copywriter – Jim LeMaitre
Head of Production – Robert Valdes
Project Director – Christine Austin
Executive Producer – David Fisher
Group Account Director – Brett Edgar
Account Director – Kim Tice
Account Executive – Hunter Serenbetz
Production Co: Smith and Jones Films
Director: Ulf Johansson
Executive Producer: Philippa Smith
Line Producer: Megan Moore
Director of Photography: Andrzej Sekula
Editorial: MacKenzie Cutler
Editor: Dave Koza
Assistant Editor: Carmen Hu
Executive Producer: Sasha Hirschfeld
Producer: Evan Meeker
Sound Designer: Sam Shaffer
EFX Company: MPC
VFX Supervisor: Mikael Petterson
2D Compositer: Jonathan McKee
VFX Producer: Phil Whalley
Character Creature FX Company: Creature Effects Inc
Dresser: Aida Cafer
Asst Dresser: Yoshimi Tanaka
Makeup: Tony Carrillo
Suit Supervisor: Mark Rappaport
Telecine: Co3
Colorist: Tim Masick
Audio Mix: Sound Lounge
Mixer: Tom Jucarone
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