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Web Film
güd: Pin to Win Your Perfect Good Morning
Baldwin& was tasked with introducing Red Ruby Groovy, a 'morning' scent, made with grapefruit and thyme, and the brief was open-ended, just "Red Ruby Groovy wakes up your wonderfulness."
Research into how exactly one wakes up wonderfulness led Baldwin& to, among other things, to the 'perfect mornings' that a surprising number of young women, over 300, have put up on their Pinterest boards. Impressed, the thought occured, "These are it. Why not just bring one of these to life?"
Agency Production: Driver Media Related |
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