Jodi Lee Foundation: What shits you?

A full page press ad containing 114 things that give people the shits encourages others to make their contribution too by visiting ‘whatsh-tsyou.com’. The Jodi Lee Foundation strives to raise community awareness about bowel cancer and how early detection can save lives. Adelaide agency Jamshop created the quirky forum that allows you to vent about the funny things in life that give you shits. It’s a light-hearted tongue-in-cheek campaign but with a serious agenda – because it gives the Jodi Lee Foundation the shits that so many people unnecessarily die from bowel cancer every year. Agency: Jamshop Adelaide.