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“Urban Thrill Rides” reinvents daily urban journeys into a new extreme sports experience, while targeting a younger male audience. The campaign includes TV, print, outdoor and will be supported in retail and digital, and will run in more than 20 European countries starting in April.
Credits
Other credits
Clients: Gareth Dunsmore, Arnaud Charpentier, Elena Karpenko
Account Management:Ewan Veitch, Celina Eude, Eva Gotteland, Caroline Allard, Gaëlle Guillou
TV
Head of TV production:Maxime Boiron
Production:Henry de Czar
Post-producer : Elise Gamboa
Executive Producer : Jean Ozannat
Line Producer : Renaud Jaget
Post-producer : Sebastien Gros
Architect of the Wave building: Andres Mier y Teran (MYT Diseño)
Sound
Sound Producer :Benoit Dunaigre
Sound Design : Kouz Production
Band : Beat Assaillant
Track/title : Rain or Shine
Print:
Creative Director: Nick Cooper
Creatives Team: Daniel Quercioli and Darren Rosenburg
Art buyer: Louise Cripps, Claire Delafons
Photographer : Tim Kent at Morgan Lockyer
Retouching : Terry Obiora at Happy Finish
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