Interactive ad: Perrier: Secret Place

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Top 6: April 10th 2013

Quad's Digital Division Fighting Fish has created an interactive multiple first-person experience for Ogilvy,Paris : Perrier Secret Place . This online game is also an interactive film, branded content and mobile app, which leads you through an unassuming dry-cleaner's shop in Paris down to a secret speakeasy-style party, where you can experience the evening as any or all of the 60 guests of your choosing. Each character has their own, unexpected, sometimes sexy time at the party, and choosing the right character at the right time will lead you to a secret bottle of Perrier and a chance to win and exclusive invitation to one wildest parties in the world.Each attempt to find the secret bottle only lasts 90 seconds, but your number of attempts is unlimited, and you can always hit the space bar to pause time and switch characters, which we suggest you do early and often (hint, hint) Fighting Fish Producer Olivier Domerc says the project took over a year, with four months of web development, and four monts of post production. And with almost 12,000 story combinations possible, over an hour of video content was created.