TV ad: Paddy Power: Hidey Hole

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For the forthcoming Masters Golf tournament, Paddy Power has created their own mini golf course to give golf fans a quick hit during the four-day long tournament. This spot, created by Crispin Porter + Bogusky London, features hole number 5 – the ‘Dictator’s Hidey Hole’ – a manhole cover guarded by landmines in a war-torn desert. Paddy Power promise to give punters a better offer for the Masters should the golfer avoid the hazards and putt successfully, which he does.