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Old Spice Bar Soap: Watermelon
Guys can finally experience masculine smelling bar soap—introducing Old Spice bar soap! With more than 40 percent of guys loyal bar soap users, Old Spice has their backs (and arms, legs, chest, pits and other bits) when it comes to manly scented shower equipment. Available in the brand’s three most popular scents – Fiji, Pure Sport and Swagger – Wieden+Kennedy Portland are launching the bar soap in true Old Spice style: with a new campaign that brings back the classic soap commercial and demonstrates how guys can wash their body the manly way, with manly scented bar soap to the tune of an extremely masculine, yet incredibly informative jingle.
Line Producer: Pip Smart Related |
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