Outdoor ad: THE SUNDAY TIMES RICH LIST: Alan Sugar

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Grey London has created a campaign for the Sunday Times Rich List 2013 - the 25th anniversary of the popular supplement, which is published on April 21st.

The campaign spans outdoor, digital, in-paper, print and POS and charts the financial fortunes of some of the famous names featured on the list. Celebrities including Paul McCartney, Alan Sugar and Daniel Radcliffe are depicted in bar graphs – measuring their wealth as reported in Rich Lists over the years. Each ‘bar’ represents a snapshot of the individual from that era, creating an information-based career-spanning visual collage.