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Top 6: April 17th 2013
Campaign supports Noodles & Co.'s first-ever brand I.D., "Your World Kitchen."
A site-specific wallscape created by TDA,Boulder with five big arrows pointing down to a trendy … read moredowntown parking lot, is headlined, "Recipes imported from more countries than these cars."A stacked double billboard reads, on top, "Dishes from the Northern Hemisphere," and on bottom, "And Southern Hemisphere." A billboard in Austin has three (non-functional) clocks, labeled "Japan,""Italy,” "Austin," and all showing the same time (thanks to Noodles, Japanese noodles and Italian pasta are right in Austin's time zone).In a 3-week direct mail program, newspaper home delivery subscribers receive their usual journal poly-bagged inside what appears to be a foreign newspaper—first Italian, then Japanese, then Thai. Copy (in English) says, "Travel the world without leaving your table." On the last week, FSIs are included.
A Flash banner on international news sites displays the "hours until lunch" in, say, Jakarta, and in the viewer’s home city.A music site banner targets anyone requesting "World Music." It reads, "Based on your selection,we think you would like: Japanese Pan Noodles."
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