National Tobacco Campaign: Buried Alive

"We all have to die of something" is a convenient way daily smokers dismiss the dangers of smoking. While true, daily smokers don’t think about the process of dying and assume they will have a dignified, quick painless death. This TVC shifts the focus from death, to the suffering and pain endured when dying of a smoking related illness. The message to daily smokers is that while quitting is hard, suffering the consequence of not quitting is far harder.