GE has just launched new creative in support of its Brilliant Machines campaign. The campaign showcases GE's Industrial Internet technology and how the brand's advanced machines … read moreare wired with innovative software, which is transforming the way the world works. And famous "machines" are extremely curious.
In this new spot from BBDO New York, the iconic Agent Smith from The Matrix serves as the ideal narrator for GE's innovative Healthcare technology. As a software program created to remove human instability from The Matrix, even he can't help to feel admiration for GE's software designed to work with data and machines to improve the patient experience.
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