TV ad: Trouw: I doubt, therefore I read Trouw

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This campaign by Kokoro, Amsterdam for a Dutch Newspaper Trouw, targets anyone who is searching for truth. For ‘anyone searching for truth must dare to doubt’. An interesting aspect to the commercial is that it features no actors, but Trouw editors and even its chief editor.

Category Publications & media
URL http://kokoro-amsterdam.pressdoc.com/42944-dutch-newspaper-adopts-the-power-of-doubt-as-their-new-brand-image-campaign
Client Trouw
Agency KOKORO Amsterdam
Production Cake Film
Country Netherlands
Uploaded 17 April, 2013

Credits

Director
Hugo Keijzer
Creative Director/ writer
Merlijn van Vliet
Creative Director/ art director
Wouter Vanhaeren
Strategist
Rik Heijmen

Other credits

People involved from Trouw:

Marketing director: Erik Roddenhof

Marketing manager: Florianne Harmsen

Marketing project manager: Remy Korunka

People involved from KOKORO:

Concept: KOKORO Amsterdam

Strategy: Rik Heijmen

Art: Wouter Vanhaeren

Copy: Merlijn van Vliet

Production:

Production: Cake Film & Photography

Director: Hugo Keijzer

D.O.P: Robbie van Brussel

Audio & music: Big Orange

Animation tag-on: Woodwork

Voice-over: Barry Atsma

Grading: Laurens Orij (Crab Salad)

Print, Internet: KOKORO in cooperation with the Persgroep

Trouw: I doubt, therefore I read Trouw

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Trouw: I doubt, therefore I read Trouw

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