TV ad: National Math and Science Initiative: Accelerate Our Economy

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U.S. students are in trouble. Globally they rank 25th in math and 17th in science. This is a problem that puts America's position in the global economy at risk. So, ExxonMobil created a multifaceted campaign with a singular call to action: Let's Solve This. The campaign was designed to not only inform the American public on the challenges that lie ahead, but to inspire them to take part in solving our nation's education crisis. Together, let's solve this.

Category Corporate identity
URL http://www.letssolvethis.com
Client ExxonMobil
Agency The Martin Agency
Production Buck
Country United States of America
Uploaded 17 April, 2013

Credits

Chief Creative Officer
Joe Alexander
Creative Director
Jason Komulainen
Associate CD / Copywriter
Ken Hines
Art Director
Matt Wojtysiak
Agency Producer
Kelly Sutton
Exec Agency Producer
Brett Alexander
Agency Producer
Meredith Witte
Strategist
Geoff Sheldon
Group Account Director
Ian Davidson
Account Director
Leslie Hodgin
Account team
Jodie Ballard

Other credits

Animation/Production Company: Buck

Executive Creative Director: Orion Tait

Associate Creative Director: Yker Moreno

Executive Producer: Anne Skopas

Producer: Billy Mack

Art Direction: Yker Moreno

Design: Yker Moreno, Justin Lawes, Andrew Zimbelman, Evan Anthony, Nicolo Bianchino

Animation: Justin Lawes, Andrew Zimbelman, Michael Russo, Chris Phillips, Nicolo Bianchino, Kyle Strope, Freddy Arenas, Marcin Zeglinski, Evan Anthony, Sander Van Dijk

Colorist: Seth Ricart

Audio Post Company: Rainmaker

Engineer: Jeff McManus

Mixer: Jeff McManus

Music: HUM Santa

Composer/Arranger: Lindsay Marcus and Jeffery Koz

Sound Design Company: Kickstand LA

Sound Designer: Kim Christensen

Voiceover talent: Stephen Dorff

National Math and Science Initiative: Accelerate Our Economy

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National Math and Science Initiative: Accelerate Our Economy

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