TV ad: Cotton Incorporated: The Fabric of Our Lives Music Video

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Since the 2009 re-launch of 'The Fabric Of Our Lives' campaign from Cotton Incorporated, television and Internet viewers have become accustomed to the signature closet-door framing device. The doors of the ninth commercial in the campaign via DDB New York, open to reveal actress Hayden Panettiere as the latest face, form and voice to promote cotton's role as a versatile textile fiber.

Category Home appliances & furnishings
Client Cotton Incorporated
Agency DDB North America
Production Community Films
Country United States of America
Uploaded 17 April, 2013

Credits

Director
Pam Thomas
Chief Creative Officer
Matt Eastwood
Executive Creative Director
Joseph Cianciotto
Creative Director
Cassandra Anderson
Producer
Elena Halvorson
Executive Producer
Lizzie Schwartz
Executive Producer
Carl Swan
Executive Producer
Teri Altman
Head of Broadcast
Ed Zazzera
Account Director
Debbie Broda
Editing Company
Whitehouse Post
Post production
Carbon VFX
Editor
Jen Dean
Actor
Hayden Panettiere
Music
Human

Other credits

Director of Digital U.S: Joseph Cianciotto

Management Supervisor: Lauren Roberts

Account Supervisor: Lauren Solomon

Talent Negotiations:Creative License

President/CEO: Kevin McKiernan

Director of Music and Talent: Aatish Patel

Editorial Co. Location: New York, NY

Editorial Company EP: Lauren Hertzberg

Producer: Alejandra Alarcon

Assistant Editor: Everett Forbes

Post Production Company Location: New York, NY

Executive Producer: Frank Devlin

Producer: Felix Cabrera

Cotton Incorporated: The Fabric of Our Lives Music Video

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Cotton Incorporated: The Fabric of Our Lives Music Video

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