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McDonald's: Joywalk
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Dallas/Santa Monica-based digital studio Reel FX infuses a colorful boardwalk stroll with the bubbly nostalgia of classic carnivals in the new :30, “Joywalk,” for McDonald’s out of Moroch, Dallas, TX. The spot features the first person viewpoint of a young woman sipping a bubbly $1 Coca-Cola from McDonald’s as she takes in the atmosphere of a bustling boardwalk carnival with her handsome date. Reel FX handled comprehensive post production on the spot, including editorial, visual effects, coloring, cleanup and online. Agency: Moroch Dallas.
Executive Creative Director: Dale Carman Related
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