TV ad: The British Heart Foundation: Fight for Every Heartbeat

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The British Heart Foundation (BHF) has launched a new campaign - Fight For Every Heartbeat - calling on people across the UK to fight back against heart disease by donating £3 to fund its crucial research. The new campaign from Grey London and the BHF brings together heart patients and scientists and hails research as the weapon needed to win the battle against heart disease. The moving TV advert also features the devastating moment that sent a chill across the nation – Fabrice Muamba’s on pitch cardiac arrest.

Nick Radmore, Head of Social Marketing and Brand at the BHF said: “Coronary heart disease (CHD) is still the UK’s single biggest killer– we need the nation to unite behind our quest to fund research and eradicate this deadly disease wherever it hides. Our new campaign features real heart patients who suffer with heart conditions and truly demonstrates how heart disease touches us all. It shatters the lives of too many children, parents and grandparents but with the support of the public we can truly fight for every heartbeat.”