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LED light bulbs: Speed of Light
Launch campaign compares the new Cree LED light bulbsbulb to the old standby (or in one spot, to CFL bulbs). Presenter Lance Reddick (“The Wire,” “Fringe”) was chosen for the no-nonsense, low price-point pitch (LEDs last 25 times longer than a typical incandescent; use 84% less electricity; and unlike many CFLs, reach full brightness instantly) based on his wry, “authoritative,” but not “authoritarian,” delivery.
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