Heineken: Heineken: Positive Story of Beer

This beautiful print campaign was created to promote the ‘Positive Story of Beer’, Heineken’s latest print campaign. Commissioned by Rothco, Ireland, we collaborated with the agency to bring together the client’s vision.

For the brief to be realised, it was important that all of the natural goodness that goes into a bottle of Heineken was clearly visible and stood out. It was important that visually the combination of 2D and 3D elements fused together seamlessly, as well as offered us the flexibility to composite the separate elements together.