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Top 6: May 1st 2013
Outdoor

New York Lottery: Meatballs

Top 6: May 1st 2013
Reminiscent of 50's style family couch portraits, associated with a mother's nerdy favorite child, this campaign for New York Lottery's Mothers Day scratcher features grown adults blissfully pleased with their top-tier placement as Mother's favorite via DDB NY.
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New York Lottery: Pinch
New York Lottery: Pinch
DDB North America

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