Deep RiverRock: Locker Room

Deep RiverRock is set to launch its new campaign 'When you can't think straight, hydrate', on Irish TV this week via agency McCann Dublin, which won the business earlier this year.

The spots were directed by Lena Beug via Red Rage Films, and were shot on location in Bray and Stillorgan. Zoo Digital worked on the digital elements of the campaign.

The campaign launches tonight with three 20-second spots on RTE, UTV, TV3, Channel 4 and Sky, along with in-store POS and digital.