Outdoor ad: Vital Viral Boost: The World's Smallest Idea

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Pharmacy shelves are littered with wobblers, danglers and shelf-talkers. DraftFCB Cape Town needed to cut through the clutter and establish Vital Viral Boost as the top choice when it comes to cold/flu supplements.We needed a big idea, but instead, we decided to think small.With a team of scientists we set out to create the world's smallest ad campaign.Alarming facts about how cold/flu germs spread were laser-cut onto slides covered with the germs that spread these infections.Installations were then placed in pharmacies where the product was sold.