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NBA Cares/WildAid: 24 Seconds
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New York/San Francisco-based content creation/production company Bodega directors Eric Steinman and Mark Littman, the Los Angeles Lakers’ Pau Gasol and the New York Knicks’ Tyson Chandler suit up and box out for the fight against illegal wildlife trade in two new :30 PSAs, “24 Seconds” (with Gasol, directed by Steinman) and “Center” (with Chandler, directed by Littman) for NBA Cares and WildAid, produced direct to client. “24-Seconds” was shot in English, Spanish and Mandarin to reach a global audience for the wildlife conservation organization, which, with this NBA Cares collaboration, adds new NBA athletes to its long list of celebrity ambassadors which includes Leonardo DiCaprio, Harrison Ford, Jackie Chan, Sir Richard Branson, Yao Ming and Carmelo Anthony. “Center” encourages consumers to never buy products made from ivory while “24-Seconds” focuses on all endangered species.
Executive Director: Peter Knights |
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