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Bajaj Pulsar: PulsarMania2

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Pulsar is India's No. 1 sports motorcycle. Ever since its launch in 2001, it has not just been the volume leader in the sports category (150cc+) but also an attitude leader thanks to its product design, performance and most importantly its edgy advertising. Pulsar has not just adopted and owned stunting as it’s differentiator but truly evangelized it, right from showcasing it in advertising via Ogilvy & Mather Mumbai to creating branded content with MTV.
Other credits

Creatives: Abhijit Avasthi, Vijay Sawant, Manoj Shetty

Account Management: Dharam Valia, Joydip Niyogi, Aakruti Upadhyay

Account Planning: Apoorva Saigal

Production: Malgenio Films, Barcelona

Direction: Alberto Blanco

Producer: Bernat Manzano

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