Volkswagen: The Shoulder Poke

The shoulder poke, an action to communicate Volkswagen’s Side Assist's usefulness in the most simple way. To explain the technology that warns drivers of the presence of a vehicle on their car's blind spot, DDB Madrid tapped pedestrians on the shoulder, with the intention of warn them, through their blind spot, that someone was about to pass them. Finally, we handed out the flyer in order to connect action and technology.