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Bic: BIC Idea 3This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
A different point of view that appreciates any idea that starts with a Bic pen instead of just the big ones. Publicis, Madrid wanted to inspire people to create anything with a BIC pen without feeling the pressure of having to find the BIG IDEA.
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