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Integrated
Desperados: DESPERADOS 'CHEERS & SLAM' LAUNCH FILM
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Desperados 'Cheers & Slam' campaign comprises a full-length film and several short-time length 'unique character' films "echoing Desperados' brand DNA mutation from showing the party to feeling its spirit perfectly, with an edgy, spirited approach." (Stephane Perrot, Creative General Manager).
Broadcast worldwide in movie theatres, on TV, and online in different formats, Desperados, 2013 campaign clearly demonstrates how agency DECISIVE for dufresne corrigan scarlett, Paris deploying their triptych team, has managed to realise Desperados' new communication challenges in an integrated way.
Director: Bruno Aveillan Related |
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