Volkswagen: The Migrator Bird

The winter season makes Sweden a harsh part of the world, and you know it's coming when the birds start to move down to the southern hemisphere. Lucky for them. But for us sorry suckers who has to stay and fight the winter, Volkswagen's Skiteam cars are equipped with four wheel-drive, a car heater and a roofbox for your skiis everything you might need for the Swedish winter. This is the winter adjusted offer. Together with the university in Lund we're live-tracking one osprey bird on its winter migration, following its path down south and back again, using GPS. We drove visitors to the site with TV spots, print ads, banner ads and outdoor. On the campaign-site you could also learn more about the offer and the 4MOTION cars, equipped with the Swedish Haldex four wheel drive-system, and also guess the return-date of the bird to win prizes. The Skiteam offer lasted until the bird returned. It’s a winter adjusted offer, for a winter adjusted car. Agency: DDB , Stockholm