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Toronto Jewish Film Festival: Contractor
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The Toronto Jewish Film Festival (TJFF) needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs a belief that couldn't be further from the truth. The goal for DDB Canada was to establish the TJFF as a festival with broad appeal, featuring the finest in film. To accomplish this, we playfully reminded people that the Jewish community has a long-standing reputation for making great film. And that's precisely what the TJFF is all about. Great Film.
Account Team: Melanie Johnston (SVP, Managing Director), Leigh Farlow (Sr. Account Executive) Related |
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