Print ad: Paper Plus: Miso F word

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The colourful, potty-mouthed celebrity Chef Gordon Ramsay was coming to town and Paper Plus were hosting a special event "Dinner with Gordon Ramsay" where you could sample one of the recipes from his new cookbook. Paper Plus were giving away two exclusive tickets to the dinner, seated on the Chef's table. So DraftFCB Auckland crafted these ads entirely out of paper, and based them on the actual recipes found in his cookbook. Gordon Ramsay thought they were f*#cking great.they were f*#cking great.