Tomorrow BBH London launches a charming new TV campaign for Robinsons, the fruit squash brand owned by leading soft drinks manufacturer, Britvic. The film, 'Pals', will run as 60 and … read more30 second executions and launches on ITV1 at 20:05pm during Britain's Got Talent.
The emotive 60 second film celebrates the simple brilliance of energetic family play. It captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having 'sword' fights with twigs.
'Pals' was shot by directing duo Si & Ad at Academy Films. The pair are perhaps best known for their work on Match.com, which picked up Golds at almost all awards shows around the world, including Cannes, AICP, the British Arrows and the One Show. They were also behind last year's Durex 'Vinyl' and Thinkbox 'Harvey & Rabbit', and were named number 4 on Campaign's Best Directors of 2012 list.
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