REFORMA: Anonymous

Unfiltered news is the new print campaign created by Publicis ,Mexico by Reforma newspaper,the most important journal in Mexico. The idea tries to communicate that, in this daily, readers can find news 100% real and complete, without any kind of censorship. All readers will experience news, like if they were talking face to face with the protagonists.The campaign ran during last year and early 2013, every ad was made with real news and published right in the moment that the new has happening.