DEVK: DEVK Stadion TV Hijack

German insurance brand DEVK "hijacked" the big screen showing the crowd at a football match with an ad that purported to be a real-life incident in the stands. At half time, a half-naked sumo wrestler appeared on screen climbing down the benches, grabbed a fan and ripped off his shirt. The question "How do you explain that to your insurance company?" Creative agency Grabarz & Partner pre-produced the ad and cut it into the live stream.