Domund: Minimarket

More and More charities seeking to raise funds through public collections appear in Peru each year.This not only results in a more competitive market for donations, but also makes people insensitive and distant towards the ones in need and the messages most of these institutions try to give.This is why DOMUND, a charity with more than 50 years operating in Peru, asked McCann Lima to figure a different way to bring the message closer to people, raise consciousness and generate higher levels of response. To achieve this, we had to create a unique experience to make people in Lima feel what thousands of Peruvians in extreme poverty feel every day.