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Domund: MinimarketThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
More and More charities seeking to raise funds through public collections appear in Peru each year.This not only results in a more competitive market for donations, but also makes people insensitive and distant towards the ones in need and the messages most of these institutions try to give.This is why DOMUND, a charity with more than 50 years operating in Peru, asked McCann Lima to figure a different way to bring the message closer to people, raise consciousness and generate higher levels of response. To achieve this, we had to create a unique experience to make people in Lima feel what thousands of Peruvians in extreme poverty feel every day.
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