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Direct Marketing
ANIQUEM: The Firecracker Project
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Every year, fireworks and firecrackers of dubious origins cause a large number of accidents in Peru. Unfortunately, the primary victims are children. That is why ANIQUEM, Association for the Help of Burned Children, asked McCann Lima to create a message for parents to be aware of this serious problem and to make them realize that firecrackers are not and should not be treated as a game for their kids.
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