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If Mio Changes your water, Mio Sport changes the game. For the launch of MiO sport we took regular office worker, Calvin, and with just a simple squirt, transformed him from paper pusher, to college athlete, to top draft prospect, to shoe endorser, to world-class phenom, right before your eyes. We’ve also included a series of hidden videos to air with the spot on YouTube that allow viewers to get to know these personas in a little more detail.
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Client: Kraft Canada
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