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Outdoor

Pepsodent: Triangle


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Posters show impossible places to reach. It was used references in the works of M.C. Escher, Oscar Reutersvard, and also Roger Penrose. Based on the Penrose triangle,Borghi Lowe, Brasil created objects that cause optical illusions. Pepsodent toothbrushes pass through these objects, defying the logic of the image.
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Global Creative Director: Edgard Gianesi

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