Outdoor ad: Coca-Cola: The Happy Flag

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Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann, Copenhagen decided to take this discovery to Denmark's biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the logo. This way Coca-Cola gave everyone the chance to create a