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Top 6: May 22nd 2013
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HSBC: British & Irish Lions TourTop 6: May 22nd 2013
HSBC has launched a multi-channel campaign, created by JWT London, to mark celebrating 125 years since The British & Irish Lions first sailed to Australia. As Principal Partner for The British & Irish Lions 2013, HSBC has recreated that epic voyage, with Coach Warren Gatland, his crew of Lions Legends and a cabin boy aboard a ship on their own Legendary Journey.
It's 125 years since the British & Irish Lions first set sail to Australia, and to celebrate, HSBC reimagines the epic voyage, with Lions legends Brian O'Driscoll, Warren Gatland, a crew of legendary British & Irish Lions and a cabin boy on a mission. The film and interactive YouTube experience will launch this weekend. The experience will host the story of the legendary lions, and up to the minute exclusive content including all the latest news from the tour. Says Axel Chaldecott, global creative director at JWT London: "In this campaign we have married the legends and the rich heritage that makes the Lions so special with a nod towards the future talent of the game with our young cabin boy - in a sense balancing the future focus of the bank with the strong Lions culture."
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