TV ad: Tempur-Pedic: Bear

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Carmichael Lynch and Tempur-Pedic take a look at the wrong side of the bed

You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up.

Category Home appliances & furnishings
Client Tempur-Pedic
Agency Carmichael Lynch
Production Directors Bureau
Country United States of America
Uploaded 16 May, 2013

Credits

Director
Mike Mills
Chief Creative Officer
Dave Damman
Executive Creative Director
Marty Senn
Art Director
Brad Harrison
Art Director
Doug Pedersen
Agency Producer
Jon Mielke
Head of Content TVP
Joe Grundhoefer

Other credits

Chief Creative Officer: Dave Damman

Executive Creative Director: Marty Senn

Art Director: Brad Harrison & Doug Pedersen

Director of Integrated Production: Joe Grundhoefer

Producer: Jon Mielke

Account Executive(s): Stacy Janicki, Jesse Simon, Sarah Brehm

Senior Project Manager: Lisa Brody

Production Company: The Directors Bureau

Director: Mike Mills

Director of Photography: Kasper Tuxen

Executive producer: Lisa Margulis

Line Producer: Youree Henley

Editing House: Rock Paper

Editor: Grant Surmi

Producer: Joanna Hall & Marguerite Olivelle

Composer: Roger Neill

Sound Design: BWN Music and Sound

Sound Designer & Mix: Carl White

Tempur-Pedic: Bear

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Tempur-Pedic: Bear

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