Embed Video
Carmichael Lynch and Tempur-Pedic take a look at the wrong side of the bed
You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new
… read morecampaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up.
read less...Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Art Director: Brad Harrison & Doug Pedersen
Director of Integrated Production: Joe Grundhoefer
Producer: Jon Mielke
Account Executive(s): Stacy Janicki, Jesse Simon, Sarah Brehm
Senior Project Manager: Lisa Brody
Production Company: The Directors Bureau
Director: Mike Mills
Director of Photography: Kasper Tuxen
Executive producer: Lisa Margulis
Line Producer: Youree Henley
Editing House: Rock Paper
Editor: Grant Surmi
Producer: Joanna Hall & Marguerite Olivelle
Composer: Roger Neill
Sound Design: BWN Music and Sound
Sound Designer & Mix: Carl White
