Eldan: The Instagram flag

In order to celebrate Israel's Independence Day, Eldan, one of Israel's largest car rental company via Ecaliptoos created the first Israeli Instagram flag.In order to be part of the creation, users were asked to take a picture using their Instagram account that symbolizes the most what is Israel for them . Then they could choose whether the picture is mostly white or blue and hashtag it accordingly.We then utilized the hashtag feed and in real time created a blue and white collage in the shape of the Israeli flag.The Flag and wining pictures were broadcasted live on big TV screen in a central location in Israel during and after Independence Day.
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