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Shell: Reactions - Cowboy
The comical campaign features individuals pulling up to the Shell pump, only to see their prices plummet as they insert their FRN Card and begin filling their tanks. Each uncontrollably reacts in uniquely out-of-character ways: a cowboy bursting into a break dance routine, a quiet family of four erupting in a series of awkward dance moves, a mom and her toddler “raising the roof” in excitement, a straight-laced career woman literally flipping with elation and a hard-core biker moved to tears of joy.
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