The comical campaign features individuals pulling up to the Shell pump, only to see their prices plummet as they insert their FRN Card and begin filling their tanks. Each … read moreuncontrollably reacts in uniquely out-of-character ways: a cowboy bursting into a break dance routine, a quiet family of four erupting in a series of awkward dance moves, a mom and her toddler “raising the roof” in excitement, a straight-laced career woman literally flipping with elation and a hard-core biker moved to tears of joy.
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