Schlage: 'Poker"

Schlage was looking to increase awareness and drive preference for their brand at retail. Y&L developed TV and online video content to humorously convey the importance of owning a strong lock. Young & Laramore, Indianapolis developed 11 videos which all personify strength. Each vignette takes place in fairly average setting, with fairly average people, but incorporates the Schlage touchscreen deadbolt as a character in every scenario. A shortened version of the TV end sequence was added to the end of each segment to create a unified visual aesthetic across the TV and online content.