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Experiential
Coca-Cola: Small World Machines
Coke and Leo Burnett Sydney have unveiled a new initiative aimed at breaking down barriers and creating a simple moment of happiness between two nations at odds - India and Pakistan.
The initiative, "Small World Machines", provides a live communications portal through a Coca-Cola vending machine for Indians and Pakistanis to interact with and engage across country borders. The "Small World Machines" experience was created to provoke happiness in the world through human connections.
DESIGNERS: Omari Miller, John-Henry Pajak Related |
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