TV ad: Tropical North Queensland: 1 Day in Paradise -- True North. Matilda Brown.

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1 Day in Paradise was a challenge created by SapientNitro, Brisbane to 20 unique filmmakers to capture their story of one day in Tropical North Queensland using only a GoPro camera.

They each made a 2-minute online film - 20 authentic stories that redefine the notion of 'paradise', demonstrate the diversity of activities in Tropical North Queensland, and create desire for Australians to visit the region. A 60 second cinema and TV commercial, along with pre rolls and video banners drive viewers to the YouTube channel.

The 20 films will be judged by a panel of experts to determine a winner, and can be viewed at YouTube.com/ExploreTNQ

Credits

Creative Director
Ralph Barnett
Copywriter
Jon Pickersgill
Art Director
Sarah Chernishov
Agency Producer
Mel Ashman
Account Director
Christine Gannon
Planner
Amanda Windus
Post production
The Post Lounge
Editor
The Post Effect
Music
Song Zu
Account manager
Becky Kennedy

Other credits

The 20 filmmakers:

Alex Chomicz, Ashley Davies, Benjamin Dowie, Chris Arnold, David Parkinson, Dimitri Ellerington, Drew English, Gully Page/Pete Mether/Matt Hodges, Hayley MacFarlane, Justin McMillan, Liam Connor, Mark Tipple, Matilda Brown, MattyRobert/Josh Capelin, Mitch Kennedy, Nicholas Clifford, Richard Fitzpatrick, Rick Mereki, Ro Tierney, Tristan Houghton.

Tropical North Queensland: 1 Day in Paradise -- True North. Matilda Brown.

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Tropical North Queensland: 1 Day in Paradise -- True North. Matilda Brown.

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