While smart-phone is a key medium for watching pinups, Beacon/Leo Burnett Tokyo used innovative technology to trigger a basic human instinct of curiosity. With a simple gesture … read moreconnecting humanity and technology, they invented a new experience, called Pinch Pinup. Showcasing our pinup girl on devices, they trimmed her movies in a manner that left pieces unrevealed. Then they added the pinch. Consumers could use their multiple devices to create a bigger canvas and with a fun little pinch, the pinup girl is revealed and curiosity quenched.
Pinch Pinup turned the page for one budding agent and his pinup girl.
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