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Fat Tire Ale: Anthem
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Employee-owned, environmentally proactive craft New Belgium Brewing sums up its brand values in its new tag, "Pairs well with people."
The :30 from Cultivator was filmed on site and the entire cast are New Belgium employees. V.O.: "they said.being 100% employee-owned and environmentally conscious would never work. The world is full of people who like to say, 'You can’t do that,' and for all of them out there we have one thing to say.", at which point over a hundred employees hoist a bottle and offer, "Want a beer?"
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