Outdoor ad: Starbucks: Coffee Braille

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Coffee beans get transformed into braille.To promote Starbucks’ new Braille menus in Brazil, Sao Paulo-based ad agency Rai created a version that is spelled out with actual coffee beans.This menu aims to not only help their vision-impaired costumers make their orders, but also allows everyone to enjoy their coffee, "from the tip of the fingers to the tip of the tongue".